Comfy Sweats at Too High a Price

From Feministe:

I’ll admit that despite what everyone knows about Dov Charney’s creepiness and American Apparel’s child-porn-y ads, I still shop there from time to time. It’s hard to find sweatshop-free affordable clothes, and they’re good for basics like sweatpants and t-shirts.dovcharney

But, yeah, not anymore. The text of the above ad reads:

“Women initiate most domestic violence, yet out of a thousand cases of domestic violence, maybe one is involving a man. And this has made a victim of culture out of women.”

Renee pretty much covers it, so head over and read her. I’ll just add a few more numbers to the game:

1 in 4: The number of women raped and/or physically assaulted by a current or former spouse, cohabiting partner, or dating partner/acquaintance at some time in their lifetime. (for men: 7.6 out of 100)

1.3 Million: The number of women physically assaulted by an intimate partner annually in the United States. (for men: 835,000)

20: The percentage of nonfatal violence against women committed by an intimate partner. (for men: 3)

33: The percentage of female murder victims who were killed by an intimate. (for male murder victims: 4%)

1,247: The number of women killed by an intimate partner in 2000. (for men: 440)

2/3rds: The percentage of women killed by firearms who were killed by an intimate partner.

1,006,970: The number of women stalked annually in the United States.

84: The percent of spouse abuse victims who are female.

I’m not trying to downplay the plight of male victims of domestic violence, or suggest that becase men are victimized less often that their victimization isn’t just as wrong. There is a cultural silence and erasure of male victimization, and that’s a huge problem. But addressing that doesn’t require ignoring — or spitting at — the fact that women experience the vast majority of intimate partner violence, and that we often pay for it with our lives. It doesn’t require implying that women bring domestic violence upon themselves by saying that women “initiate” most of it (What does that even mean? She talked back?).

I wish I could come up with something more adult and biting than “Fuck you, Dov Charney,” but it’s about all I can muster.

Thanks to Amanda for sending this on.

UPDATE: The ad may be fake, but the quote isn’t. A while back, Dov Charney apparently told a McGill Daily Reporter that:

“Women initiate most domestic violence, yet out of a thousand cases of domestic violence maybe one is involving a man.” And this, Charney decries, “has made a victim culture out of women.”

So the “fuck you” to Dov still stands, and the ad itself may be genius.